It is sometimes difficult to establish why an Insured buys insurance services and products from a certain Insurance Market. Cost is often named as the key differentiator, but we have found it is much more complex than this, with brand, policy coverage, financial strength, integrity and claims service driving many buying decisions.
Through a series of specially structured interviews with your Insured(s) we identify what is important to them and what you must get right to retain and win more business. We have a unique ranking tool that lists the top differentiators so you can make better informed business decisions. We also add our own special insights so you have the broadest picture possible.
The Insurer and Broker relationship should be mutually beneficial and keep focus on the simple fact that providing the best product and services jointly for the Insured will create the most value for both organisations.
Sometimes a misunderstanding of each organisations' priorities and needs prevents this optimum business relationship. At JPIC we can help create understanding through improving the quality of communication and discussion between insurance markets and their broking partners.
We do this by a series of specially targeted interviews and market research which we deliver in a clear format so you know where to direct your resources and play to your strengths. We have also facilitated Insurer/Broker discussions as part of this process, often with positive and surprising outcomes for both partners.
JPIC has created a number of strategic alliances with market research companies to enhance the insights we provide when Insurers are looking to move into new markets and/or industry sectors.
Our clients have found that our knowledge of specific industry sectors as well as the broader market place makes a significant difference as part of any due diligence process. Our aim is to provide the colour to the competitive landscape so you make the best business decisions.
JPIC has created a 15 point perception and differentiation study tool that provides insurers with a comprehensive insight as to how insurance brokers view your products and services compared to your peer group.
In addition to seeing how your service and products are ranked it also gives insights into where you have a competitive advantage and where you may need to invest to retain and grow your business in a specific sector, if that is your corporate goal. We also include a range of quotations so you have a real feel for what brokers are saying to their clients/your insureds on where you stand in the market.
When linked with your own knowledge of the market place, this tool can improve the quality of your business making decisions significantly.
"We instructed JPIC to review our client insurance services and to help us develop and implement appropriate changes and improvements.
They carried out a thorough assessment, including client and broker reviews, clearly summarised their findings and helped us to introduce changes which have greatly benefited this part of our business.
Our procedures are now much improved, risk exposure is reduced and income prospects are enhanced as a direct result of their efforts."
Workman LLP